Sales Productivity: 10 Ways to Boost It With Maptive

Let’s face it—sales reps should be selling, not spending hours in traffic, chasing bad leads, or struggling with clunky spreadsheets. But research shows that sales reps spen less than 30% of their time actually selling. The rest? Wasted on inefficient processes.

Inefficiencies often stem from inconsistent sales strategies, poorly defined customer profiles, and a lack of prioritization in daily activities. Without structured route planning, lead management, or adoption of modern sales tools, reps waste valuable time on tasks that don’t directly contribute to closing deals.

That’s where Maptive comes in. With powerful mapping and automation tools, Maptive helps sales teams work smarter, sell faster, and close more deals.

Here are 10 ways Maptive can instantly boost your sales productivity.

1. Instantly Create Balanced Sales Territories

• Problem: Some reps are overwhelmed, while others don’t have enough leads.
• Solution: Use Maptive’s Automated Territory Creation to instantly divide territories by sales potential, number of customers, or geographic area.

With balanced and data-driven sales territories, every rep gets a fair distribution of leads, ensuring no one is overloaded or left struggling to meet their quota. This not only improves team morale but also maximizes efficiency by reducing unnecessary travel and ensuring reps are always working in the most profitable areas. The result? Higher sales performance, better customer coverage, and a more motivated team.

2. Reduce Drive Time With Route Optimization

• Problem: Sales reps waste hours driving inefficient routes.
• Solution: Maptive’s Route Optimization tool creates the fastest, most efficient routes for reps, cutting down travel time.

By optimizing routes, sales reps can eliminate unnecessary travel time and focus on what matters most—meeting with clients and closing deals. Maptive’s Route Optimization tool ensures that every trip is planned with maximum efficiency, reducing time spent on the road and allowing reps to fit more appointments into their day.

3. Identify the Best Areas for Expansion

• Problem: Your team is missing out on high-potential areas because you don’t have a clear view of where your best customers are.
• Solution: Use Maptive’s heat mapping to visualize where your most profitable customers are concentrated.

Without a clear understanding of where your most profitable customers are located, valuable opportunities can slip through the cracks. Maptive’s heat mapping tool provides instant visual insights, highlighting high-value areas with strong customer density and sales potential. This allows your team to focus on the most promising regions, strategically expand into new territories, and maximize revenue growth.

4. Assign Leads Based on Proximity

• Problem: Leads aren’t assigned efficiently, causing reps to waste time chasing unqualified prospects.
• Solution: With Maptive’s Radius Map tool, you can automatically assign leads based on distance from a rep’s location.

Inefficient lead assignment can leave sales reps chasing unqualified prospects and wasting valuable time on the road. Maptive’s Radius Map ensures that leads are assigned based on their distance from a rep’s location, allowing for smarter scheduling and reduced travel between scattered prospects.

5. Quickly Adjust Sales Territories as Your Team Grows

• Problem: When you hire new reps or lose team members, territories become outdated and unbalanced.
• Solution: Maptive lets you adjust and redistribute territories in minutes rather than redrawing maps manually.

As your sales team evolves with new hires or departures, outdated territories can lead to inefficiencies and missed opportunities. Maptive allows you to quickly adjust and redistribute territories in just minutes, helping your team adapt seamlessly to growth and change, keeping productivity high and sales efforts efficient.

6. Prioritize High-Value Customers With Demographic Data

• Problem: Reps waste time on low-value prospects instead of focusing on high-potential customers.
• Solution: Use Maptive’s Demographic Data overlays to filter leads based on income, population, or industry.

Chasing low-value prospects can drain a sales team’s time and energy, reducing overall efficiency. Maptive’s Demographic Data overlays help reps focus on the most promising leads by filtering prospects based on key factors like income, population density, and industry. 

7. Track and Monitor Sales Performance by Region

• Problem: It’s hard to see which territories are performing best.
• Solution: Maptive lets you overlay sales data onto your maps, showing which regions are over- or underperforming.

Without clear visibility into territory performance, sales managers struggle to identify strengths and areas for improvement. Maptive’s sales data overlay provides instant insights, highlighting which regions are exceeding expectations and which need attention.

8. Easily Find the Nearest Clients for In-Person Meetings

• Problem: Reps waste time planning customer visits manually.
• Solution: Maptive’s Radius Mapping tool instantly finds all clients within a certain distance from a rep’s location.

Manually planning customer visits can be time-consuming and inefficient, leading to missed opportunities and unnecessary travel. Maptive’s Radius Mapping tool instantly identifies all clients within a set distance from a rep’s location, making it easy to schedule meetings efficiently. By streamlining visit planning, reps can maximize their time, meet with more customers in a day, and close more deals with less hassle.

9. Automate Sales Data Integration

• Problem: Manually updating customer data takes time and leads to errors.
• Solution: Maptive integrates with CRM systems, Google Sheets, and other sales tools to keep data up-to-date automatically.

Manually updating customer data is not only time-consuming but also prone to errors that can impact sales decisions. Maptive seamlessly integrates with CRM systems, Google Sheets, and other sales tools to ensure data stays accurate and up to date automatically. With less time spent on data entry, sales reps can focus on selling, building relationships, and closing more deals.

10. Find Gaps in Your Market Coverage

• Problem: You don’t know where you’re losing opportunities to competitors.
• Solution: Maptive helps you spot underserved areas and identify where competitors have a stronger presence.

Without a clear view of where competitors are gaining ground, your team may be missing valuable opportunities. Maptive’s mapping tools help identify underserved areas and regions where competitors have a stronger presence, giving you the insights needed to adjust your strategy.

Supercharge Your Sales Productivity

With Maptive’s powerful mapping and automation tools, your sales team can:

• Spend less time driving and more time selling
• Target the right customers in the right places
• Quickly adapt to market changes and team growth

Don’t let inefficient territory planning and bad routing hold your team back.

Try Maptive today and start closing more deals, faster.

Brad Crisp

Brad Crisp is the CEO at Maptive.com, based in Denver, CO and born in San Francisco, CA. He has extensive experience in Business Mapping, GIS, Data Visualization, Mapping Data Analytics and all forms of software development. His career includes Software Development and Venture Capital dating back to 1998 at businesses like Maptive, GlobalMojo (now Giving Assistant), KPG Ventures, Loopnet, NextCard, and Banking.