Mapping Software for Business
Maptive turns data into interactive maps built for territory management, route planning, market analysis, and location intelligence. Upload your data, and the platform plots your locations with easy-to-use enterprise tools that handle the spatial work your business runs on.

Start Mapping in Minutes
Drag an Excel file into Maptive or connect Google Sheets directly. Maptive plots your addresses, corrects formatting errors during upload, and renders locations on an interactive map. No software installation and no GIS background needed.


Create Sales Territories
Build sales territories with custom boundaries or zip codes, then aggregate sales and demographic data to guide smarter planning.

Route Optimization
Save time with optimized routes across up to 73 stops, complete with exportable turn-by-turn navigation for field teams and drivers.

Map Radius Tool
Define areas with a simple radius, then export locations or send them directly into route planning and directions.

Colored Marker Grouping
Bring clarity to data by grouping markers by category, instantly visualizing spreadsheet values with dynamic color coding.

Demographic Maps
Integrate census data from the U.S. and Canada to evaluate population density, income levels, age groups, and more.

Heat Map Generator
Visualize performance, density, or demographics with heat maps that transform raw numbers into clear, presentation-ready insights.

Drawing Tool
Highlight key areas with shapes, labels, text, or icons to make maps more informative for reports and client presentations.

Drive Time Polygons
Measure reach with polygons that display how far teams can travel within specific drive times, expressed in hours and minutes.

Build Territories That Balance Workloads Automatically
Maptive builds territories from zip codes, counties, census tracts, or boundaries you draw yourself. The automated optimizer distributes accounts based on constraints you define including drive time limits, revenue targets, customer counts, and rep home locations. Adjust one boundary and totals recalculate across every territory.
Bulk editing updates all markers inside a territory in one operation. Split-screen view shows your map alongside the spreadsheet so edits sync visually as you make them. Teams that spent two weeks on annual realignments now finish the work in a single afternoon.
Plan Routes Using Google's Routing Engine
Maptive sequences your stops into efficient driving paths using the same routing infrastructure that powers Google Maps. The optimizer reads real road networks, clusters nearby visits, and cuts out the backtracking that wastes hours in the field. Export routes to mobile devices with turn-by-turn directions ready for navigation.
Field teams using optimized routes report 18% lower fuel costs and 22% more completed service calls per day. Drive time polygons show reachable areas from any starting point using actual road conditions rather than straight-line guesses between addresses.


Talk to Mapping Experts When You Need Help
Maptive support connects you with trained specialists who understand territory planning and spatial analysis. No chatbots and no scripted responses. The team works Monday through Friday, 8 AM to 8 PM Eastern, and provides data import assistance at no additional cost when your files need cleanup.
G2 rates Maptive 9.7 out of 10 for support quality. Most requests are resolved the same day. Teams adopting the platform receive training sessions that accelerate onboarding. Complex implementations get dedicated attention from people who know the product and can walk through advanced use cases.
Layer U.S. Census Data Over Your Business Locations
50 demographic variables from the U.S. Census Bureau map directly over your locations at state, county, zip code, census tract, or block group precision. Median income, population density, age distribution, education levels, and household composition sit ready to overlay on any territory or boundary you create.
Canadian census data from Statistics Canada covers provinces with the same depth. Build choropleth maps that shade regions by any variable you choose. Compare your customer footprint against local demographics to spot where sales lag behind the market potential sitting in a given area.


100,000 Data Layers Coming for Deeper Market Intelligence
Maptive is adding over 100,000 commercial data layers through a partnership with a provider that has served Fortune 500 companies for three decades. Consumer spending by category, healthcare utilization, credit characteristics, property values, vehicle ownership, and industry metrics will all map at zip code and census tract levels.
Data updates quarterly. Retail teams will run site selection against actual spending patterns. Healthcare organizations will locate underserved populations with precision. Sales leaders will measure territory performance against real market potential rather than internal assumptions about where opportunity exists.
Connect Your CRM and Keep Territory Maps Current
Salesforce, HubSpot, Zoho, Pipedrive, and Keap connect to Maptive, so territory maps update when your pipeline data changes. Salesforce users sync 50,000 leads weekly with under 90 seconds of lag between CRM update and map refresh. Google Sheets connections sync continuously for teams managing location data outside a CRM.
The REST API handles over a million address lookups monthly for teams running automated workflows. New leads land in the correct territory the moment they enter your system. Account reassignments propagate to every map that references the data without requiring manual exports or file uploads.


Share Maps While Controlling Who Sees What
Password protection, role-based permissions, and column-level visibility let you share maps without exposing data that should stay internal. Send a territory view to a client without showing compensation numbers. Run a public store locator and private sales planning on the same platform without crossover.
Exports render up to 5120×3200 pixels for presentations and print. Interactive embeds work on websites with search boxes, radius tools, and filter controls intact. Generate sharing links you can revoke anytime. Viewers access what you allow them to see and nothing more.
Mapping Tools Designed for Business Operations

Territory Management
Build from zip codes, counties, or census tracts. Balance by revenue, accounts, or custom fields. Totals update live as you edit.

Route Optimization
Sequence stops into logical driving paths using Google's routing engine. Export directions to mobile for field team navigation.

Demographic Mapping
Overlay 50+ census variables at state, county, zip, or block group levels. Map income, age, education, and population data.

Commercial Data Layers
100,000 layers covering consumer spending, healthcare, real estate, and financial metrics will arrive soon at zip and tract levels.

Drive Time Polygons
Calculate areas reachable within set drive times using actual road networks. Visualize true service coverage from any address.

Heat Map Visualization
Weight markers by revenue, volume, or any number field. Watch the map shade itself to show where your activity concentrates.

CRM Integration
Connect Salesforce, HubSpot, Zoho, or Pipedrive. Territory maps refresh when records change. No manual exports needed.

Enterprise Security
256-bit encryption, two-factor authentication, SSO, role-based access, and Salesforce AppExchange certification keep your information protected.